If Sony is to reverse its heavy losses, big-selling products like the PlayStation 4 need to
turn a profit. The good news is that the company's newest console is already
fulfilling that requirement, having already recouped Sony's investment in the
hardware, and it now looks set to beat profits achieved by the internationally
legendary PS2. Speaking at a corporate strategy meeting, Sony president Kaz
Hirai said the PS4 was "already contributing profit on a hardware unit
basis, establishing a very different business framework from that of previous
platform businesses." There's no doubt over which console Hirai is
referring to here: the PS3 took three years to shed its
loss-leading status, after cancelling out gains made
from Sony's "biggest gaming success," the PlayStation 2.
The Sony president's comments don't come as much of
a surprise. In fact, they back up the company's recent full-year earnings
report that showed gaming-related sales had shot up 53
percent on the back of the PS4. The bottom line was
also helped by Sony's gaming services, with "approximately half" of
the 7 million PlayStation 4 owners worldwide having subscribed to PlayStation
Plus. While none of this is likely to fix the
company's deeper financial issues any time soon -- it still forecasts an
overall loss in 2014 -- Hirai believes the upcoming launches of PlayStation Now
(now in beta) and Sony's new
cloud-based TV-streaming service (coming later
this year) "have the potential to combine and develop into a platform
capable of generating even greater profit." A few more solid exclusive
PS4 titles probably
also wouldn't hurt.
Click here to read full review of Motolrola Moto E
Click here to read full review of Motolrola Moto E
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